The internet has been one of the key tools used to launch Barack Obama’s historic campaign. The internet has been used before in political campaigns but for Obama, using the web successfully was essential.
He had little name recognition and needed the internet to quickly gather support and money. In fact, when Obama announced that he would be president his website was already fully developed and ready to go. It included on the functions that would allow supporters to meet form groups and of course, it has a tool for online donations.
During the primary season, the Obama campaign’s internet savvy gave Obama many advantages. First off, it was used as a networking to get more volunteers early off. This became very important in caucus states like Iowa. After each small victory, more donations came in which gave him an advantage over direct competitor Hillary Clinton in advertising time and space.
Obama’s campaign has also been able to capture youth support through social networking sites like Facebook and MySpace. On the facebook website, Barack Obama has over two million listed supporters. John McCain has a little over 500 thousand supporters. Obama’s internet strategy has proven successful and will surely be used as a diagram for politicians in the future.
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